Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown.

By:

Lindström, Martin, 1970-

Contributor(s):

Publication details: London ; Sterling, Va. : Kogan Page, 2004.Edition: Rev. pbk. edDescription: xxviii, 321 p. : ill. ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749442842 (pbk.) :
0749442840 (pbk.) :

Subject(s):

LOC classification:

HD69.B7 L55 2004

Summary: An exploration of how 8-to-14-year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The study reveals new ways of marketing to this group, based on a global study.

List(s) this item appears in: KOGAN PAGE

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 L55 2004 (Browse shelf(Opens below))	Available	5093276

An exploration of how 8-to-14-year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The study reveals new ways of marketing to this group, based on a global study.

Includes bibliographical references and index.

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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown.

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