Includes bibliographical references and index.

The purpose of research -- Formulating a research question -- Researching and writing the literature review -- Quantitative designs -- Measurement errors, reliability, validity -- Sampling -- Data collection for quantitative research -- Secondary data -- Entering and organizing quantitative data -- Analyzing quantitative data -- Qualitative designs and data collection: understanding what behavior -- Means in context -- Entering, coding, and analyzing qualitative data -- Results and discussion -- Presenting your research.

This title makes learning research methods easy for students by giving them activities they can experience and do on their own. With clear, simple, and even humorous prose, the book offers students a straightforward introduction to an exciting new world of social science and behavioural research. Rather than making research seem intimidating, author Bora Pajo shows students how research can be an easy, ongoing conversation on topics that matter in their lives. Each chapter includes real research examples that illustrate specific topics that the chapter covers, guides that help students explore actual research challenges in more depth, and ethical considerations relating to specific chapter topics.

Electronic reproduction