Normal view
MARC view
Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.
Publication details: Burlington, MA : Focal Press/Elsevier, c2010.Description: xiv, 417 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780240810201 (pbk.) :
- 0240810201 (pbk.) :
- P96.M34 V36 2010
Contents:
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 96 .M34 V36 2010 (Browse shelf(Opens below)) | Available | 5046657 |
Includes bibliographical references and index.
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
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