Normal view
MARC view
The better mousetrap : brand invention in a media democracy / Simon Pont.
Publication details: London ; Philadelphia : Kogan Page, 2013.Description: x, 285 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780749466213 (pbk.) :
- 0749466219 (pbk.) :
- HF5415.1255 .P66 2013
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.125 5 P66 2013 (Browse shelf(Opens below)) | Available | 5144097 |
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