Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.

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Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Description: ix, 318 p. : ill. ; 24 cmContent type:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.13 .S594 2008 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	602154

Includes bibliographical references (p. [303]-307) and indexes.

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