Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | P 96 .A83 C75 2003 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600681 |
Includes bibliographical references and index.
Pt. I. The Study of Active Audiences -- 1. Movie Leaders / Elihu Katz and Paul Lazarsfeld -- 2. Viewers' Reactions / James D. Halloran, Phillip Elliott and Graham Murdock -- 3. Utilization of Mass Communication by the Individual / Elihu Katz, Jay G. Blumler and Michael Gurevitch -- 4. Encoding/Decoding / Stuart Hall -- 5. News We Can Use: An Audience Perspective on the Tabloidisation of News in the United States / S. Elizabeth Bird -- 6. The Opinion Polls: Still Biased to Blair / Ivor Crewe -- Pt. II. Audience Communities, Segments and Commodities -- 7. Good and Bad Practice in Focus Group Research / David E. Morrison --
8. All Ears: Radio, Reception and Discourses of Disability / Karen Ross -- 9. Transnational Communications and Diaspora Communities / Marie Gillespie -- 10. Children and Television: A Critical Overview of the Research / David Buckingham -- 11. Ratings Analysis in Advertising / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty -- 12. Heads of Household and Ladies of the House: Gender, Genre and Broadcast Ratings 1929-1990 / Eileen R. Meehan -- Pt. III. Interactive Audiences: Fans, Cultural Production and New Media -- 13. Improvising Elvis, Marilyn and Mickey Mouse / Virginia Nightingale -- 14. Tune in Tomorrow / Nancy Baym --
15. Stories of Places and Ways of Being / Annette N. Markham -- 16. Gamers as Co-Creators: Enlisting the Virtual Audience - A Report from the Netface / John Banks -- 17. Interactive Audiences? / Henry Jenkins.
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