Normal view
MARC view
Corporate cultures and global brands / edited by Albrecht Rothacher.
Publication details: Hackensack, New Jersey : World Scientific Pub., c2004, 2005.Description: viii, 269 p. ; 23 cmContent type:- text
- unmediated
- volume
- 9812388567 (pbk.)
- 9789812388568 (pbk.)
- Brand name products -- Management -- Congresses
- Brand name products -- Marketing -- Congresses
- Corporate culture -- Congresses
- Corporate image -- Congresses
- Competition, International -- Congresses
- Corporate culture -- Congresses
- Organisatiecultuur
- Merken
- Internationale ondernemingen
- Corporate identity
- Comparative business cultures
- Global brands
- HD69.B7 C63 2004
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 C63 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 251938 |
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Includes bibliographical references.
Reprint. First published in 2004.
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