Advertising / William F. Arens, David H. Schaefer, Michael Weigold.

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Publication details: New York: McGraw-Hill Irwin, c2012.Description: xiii, 498 p. : col. ill. ; 28 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5821 .A74 A48 2012 (Browse shelf(Opens below))	Available	5040886

Includes bibliographical references (p. 458-473) and indexes.

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