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The customer revolution : how to thrive when customers are in control / Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis. by
Edition: 1st ed.
Publication details: New York : Crown Business, c2001
Availability: Items available for loan: American University in Dubai (1)Call number: HD 70 .U5 S436 2001.
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Outside innovation : how your customers will co-design your company's future / Patricia B. Seybold. by
Publication details: New York, NY : HarperCollins/Collins, c2006
Other title:
  • Outside innovation : how your customers will co-design your company's future.
Availability: Items available for loan: American University in Dubai (1)Call number: HD 45 .S413 2006.
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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown. by
Edition: Rev. pbk. ed.
Publication details: London ; Sterling, Va. : Kogan Page, 2004
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 L55 2004.
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