StoryBranding : creating standout brands through the power of story / Jim Signorelli.

By:

Signorelli, Jim

Publication details: Austin, Tex. : Greenleaf Book Group Press, c2012.Edition: 1st edDescription: xv, 230 p. : ill. ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781608321452 :
1608321452 :

Other title:

Story Branding

Subject(s):

LOC classification:

HF5415.1255 .S54 2012

Summary: "To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.125 5 S54 2012 (Browse shelf(Opens below))	Available	5062086

"To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket.

Inlcudes bibliographial references (p. ]229]-230).

There are no comments on this title.

to post a comment.

Place hold
Print
Cite
Save record
BIBTEX Dublin Core MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Open Library Google Scholar

StoryBranding : creating standout brands through the power of story / Jim Signorelli.

Opening Hours

Useful Links

General Policy

Contact Us