Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith.

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Publication details: Chichester, U.K. : Wiley, 2010.Description: xxii, 584 p. : ill. ; 25 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.123 .D34 2010 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	603501

Includes bibliographical references and index.

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