Includes bibliographical references (p. 336-354) and index.

Ch. 1. Introduction -- Pt. I. The Nature and Extent of Soft Innovation -- Ch. 2. Defining Soft Innovation -- App. A2.1. The Market-based Approach to Valuing the Significance of Soft Innovation -- App. A2.2. The Creative Industries -- Ch. 3. Aggregate Measures of Soft Innovation -- Ch. 4. Soft Innovation in the Creative Industries: Books, Recorded Music, and Video Games -- Ch. 5. Soft Innovation Outside the Creative Industries: Food, Pharmaceuticals, and Financial Services -- Pt. II. The Economic Analysis of Soft Innovation -- Ch. 6. The Economic Analysis of TPP Innovation as a Foundation for the Analysis of Soft Innovation -- Ch. 7. The Supply of Soft Innovations -- Ch. 8. The Diffusion of Soft Innovations -- Ch. 9. Soft Innovation and Uncertainty: Variant Proliferation, Insurance Markets, and Finance -- Ch. 10. Soft Innovation, Intellectual Property Rights, Competition, and Welfare -- Pt. III. Impacts and Implications -- Ch. 11. The Impact of Soft Innovation upon Firm Performance -- App. 11.1. Productivity, R&D, and patents: an empirical overview -- App. 11.2. Profitability, R&D, patents, and diffusion: the empirical evidence -- Ch. 12. Soft Innovation and Government Policy -- Ch. 13. Conclusions and Future Prospects.