Normal view
MARC view
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Publication details: Harlow, UK ; New York, NY : Financial Times/Prentice Hall, 2007.Edition: 4th edDescription: xxvii, 624 p. : col. ill. ; 27 cmContent type:- text
- unmediated
- volume
- 9780273701484 (pbk.) :
- 0273701487 (pbk.) :
- HD30.4 .S28 2007
Contents:
1. nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill -- 2. Formulating and clarifying the research topic / Mark Sunders, Philip Lewis and Adrian Thornhill -- 3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton -- 4. Understanding research philosophies and approaches / Mark Saunders, Philip Lewis and Adrian Thornhill -- 5. Formulating the research design / Mark Saunders, Philip Lewis and Adrian Thornhill -- 6. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill -- 7. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill -- 8. Using secondary data / Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton -- 9. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill -- 10. Collecting primary data using semi-structured, in-depth and group interviews / Mark Saunders, Philip Lewis and Adrian Thornhill -- 11. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill -- 12. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang -- 13. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill -- 14. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.4 .S28 2007 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 601464 |
Previous ed.: 2003.
Includes bibliographical references (p. 553-566) and index.
1. nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill -- 2. Formulating and clarifying the research topic / Mark Sunders, Philip Lewis and Adrian Thornhill -- 3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton -- 4. Understanding research philosophies and approaches / Mark Saunders, Philip Lewis and Adrian Thornhill -- 5. Formulating the research design / Mark Saunders, Philip Lewis and Adrian Thornhill -- 6. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill -- 7. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill -- 8. Using secondary data / Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton -- 9. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill -- 10. Collecting primary data using semi-structured, in-depth and group interviews / Mark Saunders, Philip Lewis and Adrian Thornhill -- 11. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill -- 12. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang -- 13. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill -- 14. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill.
There are no comments on this title.
Log in to your account to post a comment.