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Creating powerful brands/ Leslie De Chernatony, Malcolm McDonald and Elaine Wallace.
Publication details: Oxford : Butterworth-Heinemann/Elsevier, 2010.Edition: 4th edDescription: xxv, 483 p. : ill.; 24 cmContent type:- text
- unmediated
- volume
- 1856178498 (pbk.)
- 9781856178495 (pbk.)
- HD69.B7 D45 2011
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 D45 2011 (Browse shelf(Opens below)) | Available | 5039228 |
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
Includes bibliographical references and index.
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