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Handbook on the economics of the media / edited by Robert G. Picard, Steven S. Wildman.
Publisher: Cheltenham, UK : Edward Elgar Publishing, [2015]Description: xv, 399 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780857938886 (hbk.)
- 0857938886 (hbk.)
- P96.E25 H356 2015
Contents:
Introduction / Robert G. Picard and Steven S. Wildman -- Media as multi-sided platforms / Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac -- Vertical ownership, technology and programming content / Sung Wook Ji and David Waterman -- Economics of trade in media products / Steven S. Wildman and Sang Yup Lee -- Media clusters and metropolitan knowledge economy / Charlie Karlsson and Philippe Rouchy -- Economics of advertising: the role of commercial media / Anthony Dukes -- The pricing of advertising / Agostino Manduchi -- Economics of print media / Robert G. Picard -- The economics of television: excludability, rivalry, and imperfect competition / Patrick Barwise and Robert G. Picard -- The economics of broadband / Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu -- Economics of peer-to-peer file exchange / Nodir Adilov, Peter J. Alexander and Brendan Cunningham -- Video games, virtual worlds and economics / Isaac Knowles, Edward Castronova and Travis Ross -- Digital technology, disruption and the market for news / Lisa George -- Economic analysis in media policy making / Jonathan D. Levy -- Media economics in competition law / Tom Björkroth and Mikko Grönlund -- Economics and economic impact of copyright / Ruth Towse -- Effects of taxes and subsidies on media services / Hans Jarle Kind and Jarle Møen.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | P 96 .E25 H356 2015 (Browse shelf(Opens below)) | Available | 5152130 |
Includes bibliographical references and index.
Introduction / Robert G. Picard and Steven S. Wildman -- Media as multi-sided platforms / Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac -- Vertical ownership, technology and programming content / Sung Wook Ji and David Waterman -- Economics of trade in media products / Steven S. Wildman and Sang Yup Lee -- Media clusters and metropolitan knowledge economy / Charlie Karlsson and Philippe Rouchy -- Economics of advertising: the role of commercial media / Anthony Dukes -- The pricing of advertising / Agostino Manduchi -- Economics of print media / Robert G. Picard -- The economics of television: excludability, rivalry, and imperfect competition / Patrick Barwise and Robert G. Picard -- The economics of broadband / Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu -- Economics of peer-to-peer file exchange / Nodir Adilov, Peter J. Alexander and Brendan Cunningham -- Video games, virtual worlds and economics / Isaac Knowles, Edward Castronova and Travis Ross -- Digital technology, disruption and the market for news / Lisa George -- Economic analysis in media policy making / Jonathan D. Levy -- Media economics in competition law / Tom Björkroth and Mikko Grönlund -- Economics and economic impact of copyright / Ruth Towse -- Effects of taxes and subsidies on media services / Hans Jarle Kind and Jarle Møen.
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