Behind the scenes in advertising (mark III) : brands, business and beyond / Jeremy Bullmore.

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Publication details: Henley-on-Thames : World Advertising Research Centre, 2003.Edition: 3rd edDescription: ix, 309 p. : ill. ; 25 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5821 .B85 2003 (Browse shelf(Opens below))	Available	5142437

"More bull more"--Cover.

"Revised 3rd edition."

Includes bibliographical references and index.

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