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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.
Series: Advertising and Consumer PsychologyPublication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, c2006.Description: xxxv, 405 p. : ill. 24 cmContent type:- text
- unmediated
- volume
- 0805852166 (cloth: alk. paper):
- 9780805852165
- HF5415.32 .C74 2006
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .C74 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 695312 |
Includes bibliographical references and indexes.
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