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		Image from Google Jackets	Beyond listening : learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal. by Goebert, Bonnie Rosenthal, Herma M Publication details: New York, NY : Wiley, c2002 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .G64 2002. Place hold Save to lists
		Image from Google Jackets	Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon. by Solomon, Michael R Publication details: New York : AMACOM c2003 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 S65 2003. Place hold Save to lists
		Image from Google Jackets	Billions : selling to the new Chinese consumer / Tom Doctoroff. by Doctoroff, Tom Edition: 1st ed. Publication details: New York : Palgrave Macmillan, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.33 .C6 D63 2005. Place hold Save to lists
		Image from Google Jackets	Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside. by Trappey, Randolph J Woodside, Arch G Publication details: Houndmills, [England] ; New York, N.Y. : Palgrave Macmillan, c2005 Other title: Brand choice : revealing customers' unconscious-automatic and strategic thinking processes. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.3 .T7 2005. Place hold Save to lists
		Image from Google Jackets	Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. by Kahle, Lynn R Kim, Chung-hyun, 1950- Series: Advertising and Consumer Psychology Publication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .C74 2006. Place hold Save to lists
		Image from Google Jackets	Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- Pine, B. Joseph Publication details: Boston, MA: Harvard Business School Press, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .G55 2007. Place hold Save to lists
		Image from Google Jackets	Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk. by Blaszczyk, Regina Lee Series: Hagley perspectives on business and culture Publication details: Philadelphia, PA : University of Pennsylvania Press, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: TT 497 .P76 2008. Place hold Save to lists
		Image from Google Jackets	Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler. by Joachimsthaler, Erich, 1956- Publication details: Boston, Mass. : Harvard Business School Press, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .J63 2007. Place hold Save to lists
		Image from Google Jackets	The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries. by Ries, Eric, 1978- Edition: 1st ed. Publication details: New York : Crown Business, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 62.5 .R545 2011. Place hold Save to lists

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