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MARC view
Street smart franchising / Joe Mathews, Don Debolt, Deb Percival.
Publication details: [Irvine, Calif.] : Entrepreneur Press, 2011Edition: 2nd edDescription: xv, 271 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9781599184111
- 1599184117
- HF 5429.23 .M38 2011
- F713.3
Contents:
Summary: Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you. --Book Jacket.
1. What is franchising -- 2. Why should I invest in a franchise? -- 3. Understanding your behavior style -- 4. What does winning look like? -- 5. What does it to take to win as a franchisee? -- 6. The learning curve of a franchisee : from the launch to the zone -- 7. The evolution of the franchisee- franchisor relationship -- 8. Locating franchise opportunities -- 9. Following a six-step franchise investigation process.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5429.23 .M38 2011 (Browse shelf(Opens below)) | Available | 5186906 |
1. What is franchising -- 2. Why should I invest in a franchise? -- 3. Understanding your behavior style -- 4. What does winning look like? -- 5. What does it to take to win as a franchisee? -- 6. The learning curve of a franchisee : from the launch to the zone -- 7. The evolution of the franchisee- franchisor relationship -- 8. Locating franchise opportunities -- 9. Following a six-step franchise investigation process.
Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you. --Book Jacket.
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