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Innovation management : effective strategy and implementation / Keith Goffin and Rick Mitchell.
Publisher: London : Palgrave ; [New York, NY] : Macmillan Education, 2017Edition: Third editionDescription: XXXI, 413 pages : illustrations ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9781137373434
- 1137373431
- 23
- HD 58.8.G61.3 2017
Contents:
Summary: 'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
Understanding innovation and innovation management -- Innovation in context -- Service innovation -- Developing an innovation strategy -- Generating innovative ideas -- Selecting the innovation portfolio -- Implementing innovations -- People, culture and organization -- Innovation -- performance and capability.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HD58.8 .G61.3 2017 (Browse shelf(Opens below)) | Available | 5245380 |
First edition: 2005.
Includes bibliographical references (pages 376-403) and index.
Understanding innovation and innovation management -- Innovation in context -- Service innovation -- Developing an innovation strategy -- Generating innovative ideas -- Selecting the innovation portfolio -- Implementing innovations -- People, culture and organization -- Innovation -- performance and capability.
'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
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