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020 _a0071361154 :
_c24.95
040 _aDLC
_cDLC
042 _apcc
050 0 0 _aHD30.37
_b.B74 2000
069 _a09489103
090 _aHD 30.37 .B74 2000
090 _aHD 30.37 .B74 2000
100 1 _aBressler, Stacey E.
_969551
245 1 0 _aCommunities of commerce :
_bbuilding internet business communities to accelerate growth, minimize risk, and increase customer loyalty /
_cStacey Bressler, Charles Grantham.
260 _aNew York :
_bMcGraw Hill,
_c2000.
263 _a0007
300 _ap. cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
505 0 _aCommunities of Commerce: the Home Page -- The Rise of Communities -- The Drivers of a Community -- Case Study: ENEN.com -- The Business Climate for Internet Communities -- Case Study: The Drummond Group, Inc. -- The Transformation of a Business -- Case Study: JamtdataAB, Sweden -- Reinventing the Community Online -- Case Study: The American Center for Wine, Food, and the Arts -- Steps for Building and Sustaining an Internet-Based Community -- Case Study: The Southern California Communities of Commerce[superscript SM] Initiative -- Company Structure for Community Support -- Case Study: BigAd, Inc. -- The Future of Online Business Communities.
520 0 _a"Communities of commerce" are the primary drivers of online business today and this groundbreaking book provides one of the first complete overviews of the phenomenon. The authors give in-depth case studies of Salon, Yahoo Finance, iVillage, and others and show why they are so successful. 50 illustrations.
650 0 _aBusiness enterprises
_xComputer networks.
_969552
650 0 _aElectronic commerce.
_969553
650 0 _aInternet.
_969554
700 1 _aGrantham, Charles,
_cSir.
_969555
852 _9p24.95
_y08-27-2000
907 _a12136
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