000 04430nam a22004578a 4500
001 98047855
003 AE-DuAU
005 20241127164124.0
008 050915s1999 nyu 000 0 eng
010 _a 98047855
020 _a0812929950 :
_c29.95
040 _aDLC
_cDLC
050 0 0 _aHF6146.T42
_bK36 1999
069 _a01272308
090 _aHF 6146 .T42 K36 1999
090 _aHF 6146 .T42 K36 1999
100 1 _aKanner, Bernice.
_969721
245 1 4 _aThe 100 best TV commercials-- and why they worked /
_cBernice Kanner.
246 3 _aOne hundred best TV commercials
250 _a1st ed.
260 _aNew York :
_bTimes Business,
_c1999.
263 _a9906
300 _ap. cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
505 0 _aShow and Tell -- American Tourister, "Gorilla" -- Araldite, "Hammer and Nail" -- Cheer, "Diva" -- Matsushita Electric, "Little Fireman" -- Timex, "Acapulco Diver" -- Union Carbide, "Chick" -- Volkswagen, "Snowplow" -- The sound of Music -- Chevroler, "Baseball, Hot Dogs, Apple Pie" -- Coca-Cola, "Hilltop" -- Courage Best, "Gertcha" -- Kellogg, "Vesti" -- Heineken, "Blues Singer" -- Levi's, "Launderette" -- Solo, "Singer" -- Lip Service -- Crest, "Goodbye, Harold (the Bad Tooth)" -- Federal Express, "Fast-Paced World" -- Heineken, "Water in Majorca" -- Mates Condoms, "Chemist Shop" -- MCI, "Parents" -- Parker Pen, "Finishing School" -- Dreamscapes -- Benson & Hedges, "Swimming Pool" -- Chanel Egoiste "Balconies" -- Chanel No. 5, "Pool" -- Dunlop, "Tested for the Unexpected" -- Hovis, "Bike Ride" -- Jeep "Snow Covered" -- Marlboro, "Foggy Morning" -- National Lightbulbs, "Menu of Lights" -- Nissin Cup Noddle, "Moa/Winterelium" -- Perrier, "Le Lion" -- Smirnoff, "Message in a Bottle".
520 _aAll of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant.
520 8 _aThe hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams.
520 8 _aBernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape.
520 8 _aFrom the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.
650 0 _aTelevision advertising
_vCase studies.
_969722
852 _9p29.95
_y12-09-2000
907 _a12189
_b08-06-10
_c08-06-10
942 _cBOOK
_00
998 _aaudmc
_b12-09-00
_cm
_da
_e-
_feng
_gnyu
_h4
905 _aBernice Kanner wrote the "On Madison Avenue" column for New York magazine for thirteen years. Her first-person adventures as a cabdriver, traffic cop, Tiffany's temp, Wendy's counterman, and census taker are among the magazine's most celebrated pieces. She has been a marketing correspondent for CBS News, a marketing commentator for Bloomberg News (print, radio, and television), and a columnist for Working Woman magazine. Her previous books include Are You Normal?, Lies My Parents Told Me, and three children's books endorsed by the National Center for Family Literacy. She lives in New York City and Bridgewater, Connecticut, with her husband, son, and daughter and a menagerie of animals.
935 _a1ST ORDER 2000-2001
945 _g0
_i616607
_j0
_laudmc
_nCopy Type:01 - Books
_o-
_p110.07
_q-
_r-
_s-
_t1
_u0
_v0
_w0
_x0
_yi1017431x
_z08-06-10
999 _c12189
_d12189