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008 050915s2000 nyu 000 0 eng
010 _a 99048663
020 _a0446524174 :
_c21.95
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD9980.5
_b.B423 2000
069 _a09687001
090 _aHD 9980.5 .B423 2000
090 _aHD 9980.5 .B423 2000
100 1 _aBeckwith, Harry.
_967266
245 1 4 _aThe invisible touch :
_bthe four keys to modern marketing /
_cHarry Beckwith.
260 _aNew York :
_bWarner Books,
_cc2000.
300 _axix, 232 p. ;
_c20 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
520 0 _a"The Invisible Touch, " Harry Beckwith's follow-up to his bestselling debut, "Selling the Invisible, " offers an up-front, provocative look at what's at the heart of any successful service-oriented business--a knack for attracting clients and keeping them satisfied.
650 0 _aService industries
_xMarketing.
_970100
852 _9p21.95
_y02-06-2001
907 _a12298
_b08-06-10
_c08-06-10
942 _cBOOK
_01
998 _aaudmc
_b02-06-01
_cm
_da
_e-
_feng
_gnyu
_h4
935 _a1ST ORDER 2000-2001
945 _g0
_i619296
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_laudmc
_nCopy Type:01 - Books
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_p80.67
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999 _c12298
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