000 01365cam a22003615 4500
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003 AE-DuAU
005 20241127164223.0
007 ta
008 050915s2001 xx eng d
020 _a1887229094 (pbk.) :
_c26.95
040 _aBaker & Taylor
069 _a09725458
090 _aHF 5415.3 .F67 2001
100 1 _aFortini-Campbell, Lisa.
_971300
245 1 0 _aHitting the sweet spot :
_bhow consumer insights can inspire better marketing and advertising /
_cby Lisa Fortini-Campbell.
250 _a2001 New ed.
260 _aChicago, IL :
_bThe Copy Workshop,
_c2001.
300 _axii, 257 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
650 0 _aConsumer behavior.
_971301
650 0 _aMotivation research (Marketing)
_971302
852 _9p26.95
_y02-28-2004
852 _9p26.95
_y07-10-2002
907 _a12647
_b08-22-11
_c08-06-10
942 _cBOOK
_01
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_b02-28-04
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_nCopy Type:01 - Books
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_z08-06-10
999 _c12647
_d12647