000			06785pam a2200409 a 4500
001			98052099
003			AE-DuAU
005			20241127164306.0
008			050915s2000 njua b 001 0 eng
010			_a 98052099
020			_a0130122173 : _c96.00
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.13 _b.K64 2000
069			_a01272308
090			_aHF 5415.13 .K64 2000
090			_aHF 5415.13 .K64 2000
100	1		_aKotler, Philip. _972438
245	1	0	_aMarketing management / _cPhilip Kotler.
250			_aMillennium ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000.
300			_axxxii, 718, [32] p. : _bcol. ill. ; _c26 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440		0	_aPrentice Hall international series in marketing _919193
504			_aIncludes bibliographical references and indexes.
505	0		_aUnderstanding Marketing Management -- Marketing in the Twenty-First Century -- Marketing Tasks -- Marketing Concepts and Tools -- Company Orientations Toward the Marketplace -- How Business and Marketing Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and Satisfaction -- The Nature of High-Performance Businesses -- Delivering Customer Value and Satisfaction -- Attracting and Retaining Customers -- Customer Profitability: The Ultimate Test -- Implementing Total Quality Management -- Winning Markets: Market-Oriented Strategic Planning -- Corporate and Division Strategic Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and Contents of a Marketing Plan -- Marketing Planning for the Twenty-First Century -- Analyzing Marketing Opportunities -- Gathering Information and Measuring Market Demand -- The Components of a Modern Marketing Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System -- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The Marketing Environment -- Analyzing Needs and Trends in the Macroenvironment -- Identifying and Responding to the Major Macroenvironment Forces -- Analyzing Consumer Markets and Buyer Behavior -- A Model of Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The Stages of the Buying Decision Process -- Analyzing Business Markets and Business Buying Behavior -- What Is Organizational Buying? -- Participants in the Business Buying Process -- The Purchasing-Procurement Process -- Institutional and Government Markets -- Dealing with the Competition -- Identifying Competitors -- Analyzing Competitors -- Designing the Competitive Intelligence System -- Designing Competitive Strategies -- Balancing Customer and Competitor Orientations -- Identifying Market Segments and Selecting Target Markets -- Levels and Patters of Market Segmentation -- Segmenting Consumer and Business Markets -- Market Targeting -- Developing Marketing Strategies -- Positioning the Market Offering Through the Product Life Cycle -- How to Differentiate -- Differentiation Tools -- Developing and Communicating a Positioning Strategy -- Product Life-Cycle Marketing Strategies -- Market Evolution -- Developing New Products -- Challenges in New-Product Development -- Effective Organizational Arrangements -- Managing the Development Process: Ideas -- Managing the Development Process: Concept to Strategy -- Managing the Development Process: Development to Commercialization -- The Consumer-Adoption Process -- Designing Global Market Offerings -- Deciding Whether to Go Abroad -- Deciding Which Markets to Enter -- Deciding How to Enter the Market -- Deciding on the Marketing Program -- Deciding on the Marketing Organization -- Making Marketing Decisions -- Managing Product Lines and Brands -- The Product and the Product Mix -- Product-Line Decisions -- Brand Decisions -- Packaging and Labeling -- Designing and Managing Services -- The Nature of Services -- Marketing Strategies for Service Firms -- Managing Product Support Services -- Designing Pricing Strategies and Programs -- Setting the Price -- Adapting the Price -- Initiating and Responding to Price Changes -- Managing and Delivering Marketing Programs -- Managing Marketing Channels -- What Work Is Performed by Marketing Channels? -- Channel-Design Decisions -- Channel-Management Decisions -- Channel Dynamics -- Managing Retailing, Wholesaling, and Market Logistics -- Retailing -- Wholesaling -- Market Logistics -- Managing Integrated Marketing Communications -- The Communication Process -- Developing Effective Communications -- Deciding on the Marketing Communications Mix -- Managing and Coordinating Integrated Marketing Communications -- Managing Advertising, Sales Promotion, Public Relations -- Developing and Managing an Advertising Program -- Deciding on Media and Measuring Effectiveness -- Sales Promotion -- Public Relations -- Managing the Sales Force -- Designing a Sales Force -- Managing the Sales Force -- Principles of Personal Selling -- Managing Direct and On-Line Marketing -- The Growth and Benefits of Direct Marketing -- Customer Databases and Indirect Marketing -- Major Channels for Direct Marketing -- Marketing in the Twenty-First Century: Electronic Commerce -- Public and Ethical Issues in Direct Marketing -- Managing the Total Marketing Effort -- Trends in Company Organization -- Marketing Organization -- Marketing Implementation -- Evaluation and Control.
520		0	_aThis book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
650		0	_aMarketing _xManagement. _972439
852			_9p96.00 _y12-09-2000
907			_a12980 _b08-06-10 _c08-06-10
942			_cBOOK _02
998			_aaudmc _b12-09-00 _cm _da _e- _feng _gnju _h0
935			_a1ST ORDER 2000-2001
945			_g0 _i617886 _j0 _laudmc _nCopy Type:01 - Books _o- _p352.80 _q- _r- _s- _t1 _u2 _v0 _w2 _x0 _yi10184107 _z08-06-10
999			_c12980 _d12980