000			03979ctm a22004215 4500
001			bk0003534803
003			AE-DuAU
005			20241127164331.0
007			ta
008			050915s2000 xx eng d
020			_a069107061X : _c49.50
040			_aBaker & Taylor
069			_a04312805
090			_aHF 5823 .B73 2000
245	0	0	_aBrand.new / _c[edited by] Jane Pavitt.
246	3		_aBrand new
260			_bPrinceton University Press, _c2000. _aPrinceton, N.J. :
300			_a224 p. : _bill. ; _c30 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505	0		_aIn Goods we Trust -- Signature Value / Paola Antonelli -- A Brand New Britain? / Jonathan Woodham -- Branding = Distinctive Authenticity / Stefano Marzano -- Brand Associations through Advertising / Charlotte Cotton -- Diesel-For Successful Branding? / Jane Pavitt -- Wolf Brands in Sheep's Clothing / Russell W. Belk -- Ties That Bind: Brands, Consumers and Businesses / Patrick Barwise, Andrea Dunham, Mark Ritson -- Why Do We Buy Counterfeits? / Kent Grayson -- Consumer Proactivity / Mark Ritson -- Japanese High-School Girl Brand / Sharon Kinsella -- At Home with the Joneses / Jane Pavitt -- All the World's a Store: the Spaces of Shopping / Aaron Betsky -- Packaging Petroleum / Helen Jones -- From Object to Experience / Guy Julier -- Great Mall of the People / Andrew Bolton -- Supermarket Futures / Rachel Bowlby -- Branding the Individual / Jane Pavitt -- Moving Things / Celia Lury -- Thinking with Things / Celia Lury -- Hello Kitty / Gareth Williams -- Brand Not-So-New / Alison Clarke -- The Point of Purchase? / Gareth Williams.
520			_aThe proliferation of brand names fills our visual world and affects our daily lives. From soft drinks to couture fashion, the power of the brand to influence tastes and preferences is undeniable. This innovative book, published to coincide with a major exhibition at the Victoria and Albert Museum, takes a challenging but entertaining look at international consumer culture at the beginning of the twenty-first century.
520	8		_aRanging across fashion, design, and media, brand.new sets out provocative debates about brands, design, and consumer habits. How are brand identities constructed? How do designed goods reflect or reinforce the brand message? How do different cultures and communities respond to so-called global brands such as McDonald's and Coca-Cola?
520	8		_aCritics, historians, sociologists, and designers, as well as voices from the business world, offer a wide spectrum of opinion on subjects from shopping in China to the branding of personality. In thought-provoking essays, they map out the economics and business of branding; look at personal and social identities in a global, commodified world; investigate the shopping experience from mall to web site; and raise ethical and social questions for both brand and consumer.
520	8		_aWith more than 200 color illustrations, including eighteen feature spreads on a variety of logos and advertising images, the book provides a wide-ranging look at retail, branding, and consumer behavior from around the world. Essential for all students and observers of modern culture, this invaluable survey will particularly appeal to those interested in advertising, product design, and fashion.
650		0	_aBrand name products. _973193
650		0	_aConsumer behavior. _973194
650		0	_aAdvertising campaigns. _973195
650		0	_aConsumption (Economics) _xSocial aspects. _973196
852			_9p49.50 _y07-21-2001
907			_a13195 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b07-21-01 _cm _da _e- _feng _gxx _h0
935			_aLAST BOOK ORDER
945			_g0 _i623579 _j0 _laudmc _nCopy Type:01 - Books _o- _p181.91 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi1018675x _z08-06-10
999			_c13195 _d13195