000			03725nam a22004458a 4500
001			ocm00004970
003			AE-DuAU
005			20241127164414.0
008			050915s2001 nyu b 001 0 eng
010			_a 2001034970
020			_a0415234263 : _c35.95
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHM1221 _b.P78 2001
069			_a07416546
090			_aHM 1221 .P78 2001
090			_aHM 1221 .P78 2001
245	0	0	_aPublic relations cases : _binternational perspectives / _cedited by Danny Moss and Barbara DeSanto.
260			_aNew York : _bRoutledge, _c2001.
263			_a0110
300			_ap. cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aShell: managing a corporate reputation globally / Tom Henderson, John Williams -- Racism--condemn it or condone it: the Commission for Racial Equality's 'personal responsibility' campaign / Adam Roscoe -- BBC America: how Britain won the colonies back / Barbara Desanto, Jo Petherbridge -- Perkins Foods: the place of public relations in the profile of a European food business / David Davies, Danny Moss -- The journey to demutualization: Clarica's internal communications challenge / Craig S. Fleisher, Paula Hendsbee -- Barloworld: communicating strategic direction to increase shareholder value / Jon White -- The PriceWaterhouseCoopers merger: using internal research to ensure a merger's success / Andrew Glew, Andrew Flint -- Tine Norwegian Dairies: rebranding from the inside out / Peggy Simcic Bronn, Stein Drogseth -- Oklahoma City and Kerr-McGee: managing internal communication during an external crisis / L. Dow Dozier -- Does public relations make a difference?: a comparative analysis of two major Swedish crises / Larsake Larsson, Stig A. Nohrstedt -- Lobbying for survival: the UK BSE crisis and the role of the Meat and Livestock Commission in lifting the EC beef export ban / Phil Harris, Paul Baines -- Creating from crisis: building the Oklahoma City National Memorial / Barbara Desanto, R. John Desanto, R. Brooks Garner -- Paradise lost and restored: Florida and the tourist murders / Donn Tilson, Don W. Stacks -- Raising environmental awareness in Slovenia: a public communication campaign / Dejan Vercic, Darinka Pek-Drapal -- FASE - fundraising in Spain: generating sponsors for AIDS awareness / Daniele A. Letore -- The North West Towns' Consortium: public relations and the marketing of 'place' / Gary Warnaby, Dominic Medway -- W. Moorcroft plc: the strategic role of marketing communications and public relations within an SME / Ruth Ashford, Neil Towers -- The Tourer Marketing Bureau: supporting touring caravan sales through public relations / Anne Gregory -- Worldcom Public Relations Group: global access, local focus / Brian Cummings, Barbara Desanto -- Marks & Spencer plc: a crisis of confidence / Sandra Oliver.
650		0	_aPublic relations _vCase studies. _974281
650		0	_aPublic relations _vCross-cultural studies. _974282
650		0	_aCorporations _xPublic relations _vCase studies. _974283
650		0	_aInternational business enterprises _vCase studies. _974284
700	1		_aMoss, Danny, _d1954- _974285
700	1		_aDeSanto, Barbara, _d1950- _974286
852			_9p35.95 _y09-14-2002
907			_a13517 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b09-14-02 _cm _da _e- _feng _gnyu _h0
935			_a10341-GEN5/CR.LINE
945			_g0 _i632521 _j0 _laudmc _nCopy Type:01 - Books _o- _p132.12 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi1019082x _z08-06-10
999			_c13517 _d13517