000			02224cam a22003974a 4500
001			ocm12236930
003			AE-DuAU
005			20241127164429.0
008			050916s2001 ilua 001 0 eng
010			_a 00067572
020			_a0658001450
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.126 _b.S757 2001
090			_aHF 5415.126 .S757 2001
100	1		_aStone, Bob, _d1918- _974627
245	1	0	_aSuccessful direct marketing methods / _cBob Stone and Ron Jacobs.
250			_a7th ed.
260			_aChicago, Ill. : _bMcGraw-Hill, _cc2001.
300			_axxviii, 579 p. : _bill. ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
520		0	_aThis thoroughly revised edition of the "bible" of direct marketing includes expanded material on the Internet and other digital media and brand new information on E-business (including e-communications, banners, buttons, email, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of web sites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices -- and more!
650		0	_aDirect marketing. _974628
700	1		_aJacobs, Ron, _d1948- _974629
852			_y11-09-2002
907			_a13622 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b11-09-02 _cm _da _e- _feng _gilu _h0
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_fse40 2001-8-28 _gse40 2001-08-28; to BCCD 08-28-01; sp76 Copy 2 to BCCD 11-30-01
945			_g0 _i43366 _j0 _laudmc _nCopy Type:01 - Books _o- _p0.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10192001 _z08-06-10
999			_c13622 _d13622