| 000 | 01577cam a2200409u 4500 | ||
|---|---|---|---|
| 001 | ocm47374511 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127164505.0 | ||
| 008 | 050915s2000 enka b 001 0 eng d | ||
| 015 | _aGBA0-W1815 | ||
| 019 | _a45305006 | ||
| 020 |
_a0749434589 : _c24.95 |
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| 035 | _a.o2758052 | ||
| 040 |
_aSOI _cSOI _dUKM _dMUM _dWSU |
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| 090 | _aHF 5415.123 .Y34 2000 | ||
| 090 |
_aHF5415.123 _b.Y34 2000 |
||
| 100 | 1 |
_aYadin, Daniel L. _975548 |
|
| 245 | 1 | 0 |
_aCreative marketing communications : _ba practical guide to planning, skills and techniques / _cDaniel Yadin |
| 250 | _a3rd ed | ||
| 260 |
_aLondon ; _aDover, N.H. : _bKogan Page, _c2001 |
||
| 300 |
_avi, 343 p. : _bill. ; _c24 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aPrevious ed.: published as Creating effective marketing communications. 1998 | ||
| 500 | _a"In association with Marketing." | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement. _975549 |
|
| 650 | 0 |
_aCommunication in marketing. _975550 |
|
| 740 | 0 | _aCreating effective marketing communications | |
| 830 | 0 |
_aMarketing in action series. _975551 |
|
| 852 |
_9p24.95 _y06-21-2003 |
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| 907 |
_a13899 _b08-06-10 _c08-06-10 |
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| 942 |
_cBOOK _01 |
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| 998 |
_aaudmc _b06-21-03 _cm _da _e- _feng _genk _h0 |
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| 945 |
_g0 _i637397 _j0 _laudmc _nCopy Type:01 - Books _o- _p91.69 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi10195312 _z08-06-10 |
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| 999 |
_c13899 _d13899 |
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