000			02114cam a22004338a 4500
001			ocm00003546
003			AE-DuAU
005			20241127164610.0
008			050915s2001 mau 001 0 eng
010			_a 2001043546
020			_a0750643811 (pbk.) : _c34.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.L2627 2001
069			_a03545735
090			_aHF 5415 .L2627 2001
090			_aHF 5415 .L2627 2001
100	1		_aLancaster, Geoffrey, _d1938- _976996
245	0	0	_aMarketing : _bthe one-semester introduction / _cGeoff Lancaster and Paul Reynolds.
260			_aBoston : _bButterworth-Heinemann, _c2001.
263			_a0110
300			_ap. cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
520		0	_a-- Designed for those taking a first course in marketing and focusing on the needs of the business student-- Coverage that is authoritative but does not include the mass of extra theory that is not of interest-- Provides an international view that takes the reader to the heart of contemporary global marketing issues.
520	8	0	_a'Marketing: The One Semester Introduction' is written by two of the most experienced and respected authors of the subject and is ideal for those undertaking a one semester or short course. The text is based on vast teaching experience and wide classroom testing through use in a range of programs.
520	8	0	_aTheory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students.
650		0	_aMarketing. _976997
700	1		_aReynolds, Paul. _976998
852			_9p34.95 _y02-28-2004
907			_a14343 _b08-12-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b02-28-04 _cm _da _e- _feng _gmau _h0
935			_aQ/R12772 OCT 1
945			_g0 _i644344 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.44 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10200538 _z08-06-10
999			_c14343 _d14343