000			05815pam a22003974a 4500
001			ocm00002428
003			AE-DuAU
005			20241127164640.0
008			050915s2002 maua b 001 0 eng
010			_a 2001022428
020			_a0205156355 (pbk.) : _c51.00
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aP96.I5 _bM37 2002
069			_a05480044
090			_aP 96 .I5 M37 2002
090			_aP 96 .I5 M37 2002
100	1		_aMcPhail, Thomas L. _977799
245	1	0	_aGlobal communication : _btheories, stakeholders, and trends / _cThomas L. McPhail.
260			_aBoston : _bAllyn and Bacon, _cc2002.
300			_axv, 272 p. : _bill. ; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 251-256) and index.
505	0		_aInternational Communication -- Latin American Media -- The Marxist Connection -- Chile: U.S. Government-Media Interaction -- China: The Growing Impact of the Media -- New World Information and Communication Order (Nwico) -- Electronic Colonialism Theory (ECT) -- World-System Theory (WST) -- The Connection: Electronic Colonialism and World System Theories -- Communication Forces Among Nations -- Breadth of the Problem -- Format for the Balance of the Book -- Development Research Traditions and Global Communication -- Development Journalism/Communication -- The Economic Growth Model -- The Inadequacy of the Economic Growth Model -- The Research Traditions -- Functionalism -- Structuralism -- Professionalism -- Western Research Failings -- New Departures -- American MultiMedia Giants -- AOL Time Warner -- Time Warner Entertainment History -- CNN Connection -- America Online -- Viacom -- Disney -- History -- Theme Parks: Marketing Media Heroes -- General Electric -- CNBC -- AT&T -- Global Communication Systems: Non-U.S. Stakeholders -- Cultural Imperialism -- The United States of Europe (Use) -- Bertelsmann -- Vivendi Universal -- British Sky Broadcasting Group -- Matra Hachette -- Canal Plus -- Pathe -- Pearson -- VNU -- Mediaset -- Other Foreign Communications Corporations -- News Corporation (Australia) -- Star TV (Asia) -- CanWest Global Communications Corp. (Canada) -- WETV (Canada) -- Aboriginal People's Television Network (Canada) -- Grupo Televisa (Mexico) -- Sony (Japan) -- The Sports Connection -- Global Stakeholders -- Global Issues, Music, and MTV -- Global Television -- Cost Escalations -- Audience Fragmentation -- New International Realities -- Modeling: Creating Indigenous Programs with U.S. Cultural Values -- Global Media: Marketplace -- International Music Industry -- Vivendi-Universal Music Group (France) -- Sony (Japan) -- EMI Group (United Kingdom) -- Warner Music Group (United States) -- BMG (Germany) -- MTV: The Dominant Global Music Connection -- MTV and Electronic Colonization -- CNN: International Role, Impact, and Global Competitors -- CNN -- First Live Broadcast -- Tiananman Square -- Persian Gulf War -- World Report -- International Activities -- CNN Erroneous Report -- Kosovo and CNN -- British Broadcasting Corporation (BBC) -- Radio -- Television -- Deutsche Welle -- Euronews -- Channel News Asia (CNA) -- U.S. Department of State and IBB -- Voice of America (VOA) -- Worldnet Television and Film Service -- Office of Cuba Broadcasting -- The Roles of Global News Services -- Reuters -- Synopsis -- The Associated Press -- Synopsis -- United Press International (UPI) -- Agence France Presse -- Bloomberg -- Dow Jones & Company -- Xinuha -- Inter Press Services -- The Role of Global Advertising -- WPP Group -- Omnicom Group Inc. -- Interpublic Group of Companies, Inc. -- Dentsu Inc. -- True North Communications -- Publicis Group -- Havas Advertising -- Bcom3 Group -- Grey Global Group -- Cordiant Communications Group -- Advertising's Role and Impact -- The Message: Role of International Organizations -- Unesco: Backdrop for the Nwico Debates -- Identifying the Issues and Taking Sides -- The Nonaligned Movement -- Latin America Meetings -- 19th UNESCO General Assembly, Nairobi, 1976 -- New International Economic Order (NIEO) -- The Debate Begins in Earnest -- UNESCO in the 1980s -- UNESCO without the United States -- New Era, Leaders, and Strategy -- UNESCO in the 1990s -- The United States' Reaction -- A New Focus -- Mayor's Successor: An Asian Leader -- The Medium: Global Technologies and Organizations -- International Telecommunications Union (ITU) -- History and Structure of ITU -- Current Concerns -- Geostationary Orbits -- Maitland Commission -- Maitland Follow-up -- International Telecommunications Satellite Organization (Intelsat) -- Intelsat Competition -- The Future of Intelsat -- ITU's Changing Role and Expectations -- Comsat Corporation -- World Trade Organization (WTO) -- Organization for Economic Cooperation and Development (OECD) -- The Internet: Extending Global Media -- The World Wide Web -- History of the WWW -- Video Games -- Internet Timeline -- Impact of the Internet -- Internet and Global Television Issues -- Internet and Hollywood Films -- Internet Users -- Computer Viruses -- Nwico -- Electronic Colonialism Theory (ECT) -- World System Theory (WST) -- ECT Plus WST.
650		0	_aCommunication, International. _977800
852			_9p51.00 _y05-20-2003
907			_a14594 _b08-06-10 _c08-06-10
942			_cBOOK _03
998			_aaudmc _b05-20-03 _cm _da _e- _feng _gmau _h0
905			_aTom McPhail is professor of communication at the University of Missouri at St. Louis.
935			_aGEN4-11448 PT#2
945			_g0 _i637009 _j0 _laudmc _nCopy Type:01 - Books _o- _p187.43 _q- _r- _s- _t1 _u3 _v0 _w3 _x0 _yi10203825 _z08-06-10
999			_c14594 _d14594