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| 008 | 050915s1996 nyua b 001 0 eng | ||
| 010 | _a 95013339 | ||
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_a0195089421 _c18.00 |
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| 020 | _a0195089413 (cl. : alk. paper) | ||
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aJK524 _b.J36 1996 |
| 090 | _aJK 524 .J36 1996 | ||
| 100 | 1 |
_aJamieson, Kathleen Hall. _929508 |
|
| 245 | 1 | 0 |
_aPackaging the presidency : _ba history and criticism of presidential campaign advertising / _cKathleen Hall Jameison. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bOxford University Press, _c1996. |
||
| 300 |
_axxvi, 578 p. ; _bill. ; _c22 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references (p. 525-568) and index. | ||
| 520 | 0 | _aIn a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations. | |
| 650 | 0 |
_aPresidents _zUnited States _xElection. _977885 |
|
| 650 | 0 |
_aAdvertising, Political _zUnited States. _977886 |
|
| 651 | 0 |
_aUnited States _xPolitics and government _y1945-1989. _977887 |
|
| 651 | 0 |
_aUnited States _xPolitics and government _y1989- _977888 |
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_9p18.00 _y05-28-2003 |
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