000			03048nam a22004578a 4500
001			2003070815
003			AE-DuAU
005			20241127164847.0
008			050916s2004 txu 001 0 eng
010			_a 2003070815
020			_a1885167601 : _c19.95
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5438.25 _b.G58 2004
069			_a00686592
090			_aHF 5438.25 .G58 2004
090			_aHF 5438.25 .G58 2004
100	1		_aGitomer, Jeffrey H. _980724
245	1	0	_aJeffrey Gitomer's little red book of selling : _bthe 12.5 principles of sales greatness : how to make sales forever / _cJeffrey Gitomer.
246	3	0	_aLittle red book of selling
260			_aAustin, TX : _bBard Press, _c2004.
263			_a0409
300			_ap. cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
505	0		_aUnderstanding Red Sales ... -- People don't like to be sold, but they love to buy -- Why they buy. An answer every salesperson needs -- Selling in the Red zone -- How to use the principles of this book to succeed -- Why is this book RED? -- What's the difference between failure and success? -- What's your biggest fear? Speaking, rejection, or failing? -- The 12.5 Red Principles of Sales Greatness -- Kick your own ass -- Prepare to win, or lose to someone who is -- Personal branding IS sales: It's not who you know, it's who knows you -- It's all about value, it's all about relationship, it's not all about price -- It's NOT work, it's NETwork -- If you can't get in front of the real decision maker, you suck -- Engage me and you can make me convince myself -- If you can make them laugh, you can make them buy! -- Use CREATIVITY to differentiate and dominate -- Reduce their risk and you'll convert selling to buying -- When you say it about yourself it's bragging. When someone else says it about you its proof -- Antennas up! -- Resign your position as general manager of the universe -- The Little Salesman That Could -- The Two Most Important Words in Selling -- 12.5 Principles of Life-long Learning -- Implement the Rule of the More, the More -- What Does It Take to Be Number One? And Stay There?.
520		0	_aSalespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
650		0	_aSelling. _980725
650		0	_aBusiness networks. _980726
650		0	_aCustomer loyalty. _980727
650		0	_aCustomer relations. _980728
852			_9p19.95 _y12-01-2004
907			_a15506 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b12-01-04 _cm _da _e- _feng _gtxu _h0
935			_aPO16952%5FOCT%5F1
945			_g0 _i653923 _j0 _laudmc _nCopy Type:01 - Books _o- _p73.32 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi1021494x _z08-06-10
999			_c15506 _d15506