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| 100 | 1 |
_aJones, John Philip. _985143 |
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_aFables, fashions, and facts about advertising : _ba study of 28 enduring myths / _cJohn Philip Jones. |
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_aThousand Oaks, Calif. : _bSage Publications, _cc2004. |
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| 300 |
_axvii, 310 p. ; _c23 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references (p. 245-251) and index. | ||
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_aAdvertising. _985144 |
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_9p42.95 _y06-24-2006 |
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