000			03959cam a22004334a 4500
001			2006002362
003			AE-DuAU
005			20241127165225.0
008			060126s2006 nyu b 001 0 eng
010			_a 2006002362
020			_a0814473555 (pbk.) : _c19.95
040			_aDLC _cDLC _dBAKER _dC#P _dNLGGC _dVP@ _dDLC
042			_apcc
050	0	0	_aHD30.37 _b.F59 2006
069			_a09604841
090			_aHD 30.37 .F59 2006
090			_aHD 30.37 .F59 2006
100	1		_aFlynn, Nancy, _d1956- _986039
245	1	0	_aBlog rules : _ba business guide to managing policy, public relations, and legal issues / _cNancy Flynn.
260			_aNew York : _bAMACOM, American Management Association, _cc2006.
300			_axii, 226 p. ; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 199-214) and index.
505	0		_aThe case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q&A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q&A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies.
650		0	_aBusiness communication _xBlogs. _986040
650		0	_aCustomer relations _xTechnological innovations. _986041
650		0	_aBlogs. _986042
650		0	_aCorporate culture. _986043
852			_9p19.95 _y11-16-2006
907			_a17020 _b08-12-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b11-16-06 _cm _da _e- _feng _gnyu _h0
935			_aPO20118
945			_g0 _i685727 _j0 _laudmc _nCopy Type:01 - Books _o- _p73.32 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10232370 _z08-06-10
999			_c17020 _d17020