000			01913pam a22003854a 4500
001			2004014011
003			AE-DuAU
005			20241127165241.0
008			040615s2005 njua 000 0 eng
010			_a 2004014011
020			_a0131400975 _c97.54
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5548.32 _b.C68 2005
090			_aHF 5548.32 .C68 2005
100	1		_aCoupey, Eloise. _986522
245	1	0	_aDigital business : _bconcepts and strategy / _cEloise Coupey.
250			_a2nd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2005.
300			_axxiii, 433 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505	0		_aBusiness and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
504			_aIncludes bibliographical references (P.421-426) and index.
650		0	_aElectronic commerce. _986523
650		0	_aInternet. _986524
852			_9p97.54 _y12-26-2006
907			_a17168 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b12-26-06 _cm _da _e- _feng _gnju _h0
935			_a21630
945			_g0 _i250138 _j0 _laudmc _nCopy Type:01 - Books _o- _p358.46 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10233994 _z08-06-10
999			_c17168 _d17168