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003			AE-DuAU
005			20241127165313.0
008			050121s2005 nyua b 001 0 eng
010			_a 2005001364
020			_a0415966760 _c33.25
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5827 _b.S63 2005
090			_aHF 5827 .S63 2005
245	0	0	_aSocial communication in advertising : _bconsumption in the mediated marketplace / _cWilliam Leiss ... [et al.].
246	3		_aSocial communication in advertising : consumption in the mediated marketplace.
250			_a3rd ed. / _brevised by Jacqueline Botterill.
260			_aLondon : _aNew York, N.Y.: _bRoutledge, _cc2005.
300			_ax, 683 p. : _bill. ; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aPrevious edition entered under William Leiss as author.
504			_aIncludes bibliographical references (p. 637-659) and index.
505	0		_aIntroduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
650		0	_aAdvertising _xSocial aspects. _987284
700	1		_aLeiss, William, _d1939- _957342
700	1		_aBotterill, Jackie. _987285
852			_9p33.25 _y03-08-2007
852			_9p35.00 _y04-04-2007
907			_a17379 _b09-26-12 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b03-08-07 _cm _da _e- _feng _gnyu _h0
935			_aPR25575
945			_g0 _i691642 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.63 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10236727 _z08-06-10
999			_c17379 _d17379