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_aKotler, Philip. _987930 |
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_aMarketing insights from A to Z : _b80 concepts every manager needs to know / _cPhilip Kotler. |
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_aHoboken, N.J. : _bWiley, _cc2003. |
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_axviii, 206 p. ; _c24 cm. |
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_2rdacontent _atext _btxt |
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_2rdamedia _aunmediated _bn |
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_2rdacarrier _avolume _bnc |
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| 500 | _aPublished simultaneously in Canada. | ||
| 504 | _aIncludes bibliographical references (p. 189-193) and index. | ||
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_aMarketing. _987931 |
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