000			02191pam a22004094a 4500
001			2003026693
003			AE-DuAU
005			20241127165840.0
008			031209s2004 inua 001 0 eng
010			_a 2003026693
020			_a0471470643 _c47.50
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.125 _b.B47 2004
090			_aHF 5415.125 .B47 2004
100	1		_aBerry, Michael J. A. _995371
245	1	0	_aData mining techniques : _bfor marketing, sales, and customer relationship management / _cMichael J.A. Berry, Gordon S. Linoff.
250			_a2nd ed.
260			_aIndianapolis, Ind. : _bWiley Pub., _cc2004.
300			_axxv, 643 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
505	0		_aWhy and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
650		0	_aData mining. _995372
650		0	_aMarketing _xData processing. _995373
650		0	_aBusiness _xData processing. _995377
700	1		_aLinoff, Gordon. _995378
852			_9p47.50 _y12-26-2006
907			_a19681 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b12-26-06 _cm _da _e- _feng _ginu _h0
935			_a21630
945			_g0 _i250125 _j0 _laudmc _nCopy Type:01 - Books _o- _p174.56 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10263391 _z08-06-10
999			_c19681 _d19681