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_aHF5415.13 _b.A664 2004 |
| 090 | _aHF 5415.13 .A664 2004 | ||
| 245 | 0 | 0 |
_aApplying qualitative methods to marketing management research / _cedited by Renate Buber, Johannes Gadner and Lyn Richards. |
| 260 |
_aHoundmills, Hampshire ; _aNew York, N.Y. : _bPalgrave Macmillan, _cc2004. |
||
| 300 | _a292 p. | ||
| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _xResearch _xMethodology. _997905 |
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| 650 | 0 |
_aQualitative research. _997907 |
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| 700 | 1 |
_aBuber, Renate, _d1954- _997909 |
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| 700 | 1 |
_aGadner, Johannes. _997911 |
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| 700 | 1 |
_aRichards, Lyn. _997913 |
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_9p75.95 _y03-08-2007 |
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_9p79.95 _y04-04-2007 |
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