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| 008 | 050315s2005 njua b 001 0 eng | ||
| 010 | _a 2005007457 | ||
| 020 |
_a0471690163 _c28.45 |
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| 020 | _a9780471690160 (cloth) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK46 2005 |
| 090 | _aHD 69 .B7 K46 2005 | ||
| 245 | 0 | 0 |
_aKellogg on branding : _bthe marketing faculty of the Kellogg School of Management / _cedited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. |
| 246 | 3 | _aKellogg on branding : the marketing faculty of the Kellogg School of Management.. | |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2005. |
||
| 300 |
_axvii, 334 p. : _bill. ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products. _998342 |
|
| 650 | 0 |
_aBrand name products _xMarketing. _998345 |
|
| 650 | 0 |
_aBrand name products _xManagement. _998348 |
|
| 650 | 0 |
_aCustomer relations _xManagement. _998349 |
|
| 700 | 1 |
_aTybout, Alice M. _998350 |
|
| 700 | 1 |
_aCalkins, Tim. _998351 |
|
| 710 | 2 |
_aKellogg School of Management. _961046 |
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| 852 |
_9p28.45 _y03-08-2007 |
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_9p29.95 _y04-04-2007 |
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