| 000 | 01843cam a2200469 a 4500 | ||
|---|---|---|---|
| 001 | 2005047282 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127165916.0 | ||
| 008 | 050325s2006 njua b 001 0 eng | ||
| 010 | _a 2005047282 | ||
| 020 |
_a0805852166 (cloth: alk. paper): _c85.45 |
||
| 020 | _a9780805852165 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.C74 2006 |
| 090 | _aHF 5415.32 .C74 2006 | ||
| 245 | 0 | 0 |
_aCreating images and the psychology of marketing communication / _cedited by Lynn R. Kahle & Chung-Hyun Kim. |
| 260 |
_aMahwah, NJ : _bLawrence Erlbaum Associates, Publishers, _cc2006. |
||
| 300 |
_axxxv, 405 p. : _bill. _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 |
_aAdvertising and Consumer Psychology _998808 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aConsumers' preferences _xCross-cultural studies. _998810 |
|
| 650 | 0 |
_aConsumer behavior _xCross-cultural studies. _998813 |
|
| 650 | 0 |
_aImagery (Psychology) _947018 |
|
| 650 | 0 |
_aBrand choice. _998818 |
|
| 650 | 0 |
_aAttachment behavior. _998820 |
|
| 650 | 0 |
_aCommunication in marketing. _998823 |
|
| 653 | _aImage (Psychology) | ||
| 700 | 1 |
_aKahle, Lynn R. _998824 |
|
| 700 | 1 |
_aKim, Chung-hyun, _d1950- _998827 |
|
| 852 |
_9p85.45 _y04-02-2007 |
||
| 852 |
_9p89.95 _y05-23-2007 |
||
| 907 |
_a19916 _b08-16-12 _c08-06-10 |
||
| 942 |
_cBOOK _00 |
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| 998 |
_aaudmc _b04-02-07 _cm _da _e- _feng _gnju _h0 |
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| 935 | _aPR25575 | ||
| 945 |
_g0 _i695312 _j0 _laudmc _nCopy Type:01 - Books _o- _p330.57 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10266598 _z08-06-10 |
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| 999 |
_c19916 _d19916 |
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