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| 008 | 050401s2005 nyu b 001 0 eng | ||
| 010 | _a 2005045521 | ||
| 020 |
_a0385510306 (hbk.) : _c24.95 |
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_a9780385510301 : _c24.95 |
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| 090 | _aHF 5415.527 .P47 2005 | ||
| 090 | _aHF 5415.527 .P47 2005 | ||
| 100 | 1 |
_aPeppers, Don. _966256 |
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| 245 | 1 | 0 |
_aReturn on customer : _bcreating maximum value from your scarcest resource / _cDon Peppers and Martha Rogers. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York, NY : _bDoubleday/Currency, _cc2005. |
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| 300 |
_aviii, 296 p. ; _c24 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references (p. [235]-280) and index. | ||
| 650 | 0 |
_aCustomer equity _xManagement. _9103757 |
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| 650 | 0 |
_aCustomer relations _xManagement. _9103760 |
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_aCustomer loyalty. _9103763 |
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| 700 | 1 |
_aRogers, Martha, _cPh.D. _9103765 |
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_9p24.95 _y07-15-2007 |
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