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_aP90 _b.F628 2008 |
| 090 | _aP 90 .F628 2008 | ||
| 100 | 1 |
_aFolkerts, Jean. _9106967 |
|
| 245 | 1 | 4 |
_aThe media in your life : _ban introduction to mass communication / _cJean Folkerts, Stephen Lacy, Ann Larabee. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, MA : _bPearson/Allyn and Bacon, _cc2008. |
||
| 300 |
_axxx, 460 p. : _bill. (chiefly col.) ; _c28 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references (p. 423-435) and index. | ||
| 520 | _aAn introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR Distributed by Syndetic Solutions, Inc. | ||
| 650 | 0 |
_aMass media. _9106971 |
|
| 700 | 1 |
_aLacy, Stephen, _d1948- _951438 |
|
| 700 | 1 |
_aLarabee, Ann, _d1957- _9106973 |
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