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050 0 0 _aQC495
_b.F43 2004
050 4 _aND1280
090 _aND 1280 .F43 2004
100 1 _aFehrman, Kenneth.
_9109790
245 1 0 _aColor :
_bthe secret influence /
_cKenneth R. Fehrman, Cherie Fehrman.
250 _a2nd ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2004.
300 _axi, 372 p. :
_bcol. ill. ;
_c28 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
520 _aThis accessible book presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. It explores the many ways in which color and light affect us--including our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences--basing all coverage upon well controlled, scientific studies which dispel the misinformation about color which has become commonplace. Also discussed is the marked influence that color selections--as made by interior designers, fashion designers, product designers, graphic designers, etc.--have on the general population. For interior designers, fashion designers, product designers, graphic designers, and any other professionals that work with color.
505 0 _aThe Color Connection -- Color: Pigment and Light -- Color Myths and Biases -- Color and Health -- Color and Psychology -- Color in Interiors -- Color in Architecture and Landscape Design -- Color in Advertising and Marketing -- Color in Fashion and Textile Design -- Color in Culture and Society -- Color Order Systems -- Color: Pushing the Envelope.
650 0 _aColor.
_938873
650 0 _aColor
_xPsychological aspects.
_9109794
700 1 _aFehrman, Cherie,
_d1945-
_9109796
852 _9p72.58
_y03-18-2008
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