000			02282cam a22004215a 4500
001			ocm15033338
003			AE-DuAU
005			20241127170315.0
008			071004s2007 at a b 001 0 eng
010			_a 2007938732
020			_a9780495500537 (pbk.): _c104.95
020			_a0495500534 (pbk.): _c104.95
040			_aDLC _cDLC
050	0	4	_aPN1992.55 _b.E18 2009
090			_aPN 1992.55 .E18 2009
100	1		_aEastman, Susan Tyler. _918216
245	1	0	_aMedia programming : _bstrategies and practices / _cSusan Tyler Eastman, Douglas A. Ferguson.
250			_a8th ed.
260			_aAustralia ; _aBoston, MA : _bThomson/Wadsworth, _cc2009.
300			_axiii, 466 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 437-444) and indexes.
505	1		_aPt.1. Programming resources and constraints -- Ch.1. A framework for programming strategies -- Ch.2. Program ans audience research -- Ch.3. Domesti c and international syndication -- Pt.2. Broadcast television strategies -- Ch.4. Prime-time network entertainment programming -- Ch.5. Non-prime-time network television programming -- Ch.6. Television station programming strategies -- Ch.7. Public television programming -- Pt.3. Cable, satelite, and online strategies -- Ch.8. Cable, wireless, satelite, and telephone program distribution-- Ch.9. Basic and premium subscription programming -- Ch.10. Online video and audio programming -- Pt. 4. Radio programming -- Ch.11. Music radio programming -- Ch.12. Information radio programming.
650		0	_aTelevision programs _xPlanning. _9119291
650		0	_aRadio programs _xPlanning. _9119292
650		0	_aCable television _xPlanning. _974135
650		0	_aMass media _xPlanning. _9119293
700	1		_aFerguson, Douglas A. _9119295
852			_9p104.95 _y03-25-2008
907			_a21549 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b03-25-08 _cm _da _e- _feng _gat _h0
905			_aPO31554
953			_a03132008
945			_g0 _i600349 _j0 _laudmc _nCopy Type:01 - Books _o- _p385.69 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10285131 _z08-06-10
999			_c21549 _d21549