000			02094cam a2200409 a 4500
001			2007027915
003			AE-DuAU
005			20241127170327.0
008			070705s2008 njua b 001 0 eng
010			_a 2007027915
020			_a9780132352215 (hbk.) : _c34.95
020			_a0132352214 (hbk.) : _c34.95
040			_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dC#P _dDLC
050	0	0	_aHF5415.5 _b.K863 2008
069			_a08968663
090			_aHF 5415.5 .K863 2008
090			_aHF 5415.5 .K863 2008
100	1		_aKumar, V., _d1957- _9120246
245	1	0	_aManaging customers for profit : _bstrategies to increase profits and build loyalty / _cV. Kumar.
260			_aUpper Saddle River, NJ : _bWharton School Pub., _cc2008.
300			_axx, 296 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.
650		0	_aCustomer relations _xManagement. _9120247
650		0	_aProfit. _949383
852			_9p34.95 _y05-06-2008
907			_a21645 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b05-06-08 _cm _da _e- _feng _gnju _h0
935			_aPO31570
945			_g0 _i600571 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.44 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10286159 _z08-06-10
999			_c21645 _d21645