| 000 | 01630cam a2200445Ka 4500 | ||
|---|---|---|---|
| 001 | ocm04101051 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127170339.0 | ||
| 007 | co mg ---||||| | ||
| 008 | 010827s2002 maua b 001 0 eng | ||
| 010 | _a 2001091172 | ||
| 020 | _a0071122931 (pbk.: International ed.) | ||
| 020 | _a9780071122931(pbk.: International ed.) | ||
| 020 | _a0072415444 (alk. paper) | ||
| 035 | _a(OCoLC)47851629 | ||
| 035 | _a4101051 | ||
| 040 |
_aGYS _cGYS _dNIC |
||
| 049 | _aCOOO | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2002 |
| 090 | _aHF 5821 .A74 2002 | ||
| 100 | 1 |
_aArens, William F. _91750 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 246 | 3 | 0 | _aAdvertising |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, MA : _bMcGraw-Hill/Irwin, _cc2002. |
||
| 300 |
_a1 v. (various pagings) : _bill. (chiefly col.) ; _c29 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes 3D viewing glasses. | ||
| 504 | _aIncludes bibliographical references (p. EN1-EN17) and indexes. | ||
| 590 | _aThe original copy of this book is accompanied by a CD-ROM, yet the library doesn't holds the CD. | ||
| 500 | _a[Bovées name appears first on previous editions.] | ||
| 650 | 0 |
_aAdvertising. _9120972 |
|
| 852 | _y05-26-2008 | ||
| 907 |
_a21717 _b08-06-10 _c08-06-10 |
||
| 942 |
_cBOOK _01 |
||
| 998 |
_aaudmc _b05-26-08 _cm _da _e- _feng _gmau _h0 |
||
| 945 |
_g0 _i50127 _j0 _laudmc _nCopy Type:01 - Books _o- _p0.00 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10286925 _z08-06-10 |
||
| 999 |
_c21717 _d21717 |
||