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| 090 | _aHF 5415 .D92 2009 | ||
| 090 | _aHF 5415 .D92 2009 | ||
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_aDwyer, F. Robert. _911501 |
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_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
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_axxv, 678 p. : _bill. ; _c27 cm. |
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_2rdacontent _atext _btxt |
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_2rdamedia _aunmediated _bn |
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| 504 | _aIncludes bibliographical references (p. 653-661) and index. | ||
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_aMarketing. _9131299 |
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_aTanner, John F. _950638 |
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