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008 070403s2007 nyua b 001 0 eng
010 _a 2007013804
020 _a9780553805406 :
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020 _a0553805401 :
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050 0 0 _aHA29
_b.A88 2007
069 _a09507044
090 _aHA 29 .A88 2007
090 _aHA 29 .A88 2007
100 1 _aAyres, Ian.
_929570
245 1 0 _aSuper crunchers :
_bwhy thinking-by-numbers is the new way to be smart /
_cIan Ayres.
260 _aNew York :
_bBantam Books,
_c2007.
300 _a260 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
520 _aGone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Economist Ian Ayres shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to boardrooms and government agencies, this new breed of decisionmakers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.--From publisher description.
505 0 _aIntroduction : the rise of the super crunchers -- Who's doing your thinking for you? -- Creating your own data with the flip of a coin -- Government by chance -- How should physicians treat evidence-based medicine? -- Experts vs. equations -- Why now? -- Are we having fun yet? -- The future of intuition (and expertise).
650 0 _aStatistics.
_997686
650 0 _aRegression analysis.
_997689
650 0 _aSampling (Statistics)
_971666
650 0 _aStandard deviations.
_997692
852 _9p25.00
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